Retail & Displays

Gry Mattr Eyewear Display

Readers merchandising for mass-market eyewear retail

A self-serve readers display program for Gry Mattr, presented in a Staples Canada store. The light-wood fixture with curved side panels stages three shelves of frames on white risers above rows of labelled, colour-coded strength drawers, with lockable storage in the grey branded cabinet base. The header panel explains the effects of blue light and positions the line as stylish readers with blue light protection, while the base messaging guides shoppers to choose a frame, find their strength, and enjoy each pair for $29.99. Detail views cover the header graphics, the strength sign, drawer construction, wood detailing, and the stock door.