Retail & Displays

Groovy Shoes

Retail fixtures design and shopping experience design

Retail fixtures design and shopping experience design for Groovy, developed through three fixture-system concepts — Natural, Open, and Industrial — each presented with a moodboard, concept ideation, and an overall store view. Material palettes pair white oak surfaces with brass, matte black, or steel-blue accents.

Groovy Open concept overall store view with fixtures in white oak and matte black

Natural

Groovy Natural fixtures system page with plant accessories, white oak surfaces, and brass structures

Open

Groovy Open fixtures system page with white oak surfaces and matte black structures

Industrial

Groovy Industrial concept ideation page with material references

Groovy Industrial fixtures system page with brass accessories, white oak surfaces, and a steel-blue accent

Presentation

Groovy fixtures design conceptualization cover page from the preliminary concept document

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